The first level of the 3-tiered national contest with over 30,000 entries nationwide
put on by the American Advertising Federation.
Covering Ventura, Santa Barbara and San Luis Obispo Counties (and the Westlake portion of LA County)
About the American Advertising Awards.
The American Advertising Awards are the advertising industry's largest and most representative competition, recognizing creative excellence and the very best advertising both in local competitions and nationwide. The American Advertising Awards are sponsored by the American Advertising Federation and represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants, from anywhere in the country. There are now about 40,000 total entries.
The American Advertising Awards are unique among all advertising creative competitions. It is the only competition that includes three rigorous levels of judging. The Coastal California competition is one of about 200 local competitions throughout the nation. Entries are first judged at a local level. Local winners then advance to 15 district competitions. Finally, district winners advance to the national finals. Awards are given to winners at all three levels of the competition: locally, district wide and nationally.
Gold winners from the Coastal California professional competition will automatically move on to the district competition. Silver and Bronze winners may choose to move to the district competition if the entrant pays the district entry fee. In the Student competition, Gold winners move on to the district competition automatically while Silver and Bronze winners may move on if the entrant pays the district entry fee. The district competition includes winners from the competitions from Los Angeles, Orange County, San Diego, Las Vegas, Coastal California (Ventura, Santa Barbara and San Luis Obispo Counties), Inland Empire and Palm Springs. Gold winners from the district competition move on to compete in the national final to compete against the best work from throughout the nation.
Rules and Categories
Rules and Categories change every year. If you have documents from previous years, please do not use them.
Only use the rules and categories for the current competition year from the links below.
2023 Rules and Categories Available in October 2022
Rules & Categories
Rules & Categories
The American Advertising Awards Student Competition has a set of categories that covers all major aspects of the advertising and design industry. This structure will provide a competitive framework and allow students to showcase their talent. The work will be held to the high creative standards and will be judged by a leading panel of talented creative professionals and experienced judges. Local Gold Winners will be automatically forwarded to the District competition for a chance to compete at the national finals
$45 Each Individual Entry
$55 Each Campaign Entry
Applicants must be enrolled full or part-time in an accredited U.S. educational institution. Recent graduates are eligible if the entry was created while a student. Work may be developed specially for this competition or submitted from previous projects or competitions. Work developed for paying clients will not be accepted with the exception of work created for student publications. Work must be created while entrant is a student not employed in the advertising industry. Student interns are eligible.
Enter the Competition
2023 Competition Opens October 2022
Contact/Entry Drop Off
For more information about the
American Advertising Awards Coastal California Competition
Due to Covid 19, all entries accepted on-line only for 2022
If you wish to pay by check, please make checks payable to: AAF District 15
ALL ENTRIES MUST ARRIVE BY JANUARY 28, 2022
Late Deadline of February 4, 2022 subject to a $10 late fee.
Order Duplicate or Upgraded Awards - Deadline April 1, 2022
(You may order duplicates from any previous year)
Forward Entries to District 15 Competition - Deadline April 1, 2022